AI, ChatGPT, and a Humanistic Perspective: Reflections for Business Leaders

The Moment That Changes Everything

The launch of ChatGPT in November 2022 marked a turning point in the public perception of artificial intelligence. For the first time, an AI tool proved to be immediately accessible and useful to millions of people without technical knowledge. Reactions ranged from amazement to fear, often within the same person and on the same day.

The question leaders should ask themselves

Whenever a new disruptive technology emerges, the most pressing question is not “What can this technology do?” but “In whose service and in the name of what values are we going to use it?” AI is not neutral: it amplifies both the capabilities and the intentions of those who use it.

What AI Can't Do (Yet)

Large language models are extraordinarily capable when it comes to linguistic tasks. But they lack what makes human experience valuable in complex contexts:

• Ethical Responsibility in the Face of Unforeseen Consequences
• Genuine empathy for those affected
• Contextual judgment based on values and lived experience
• Creativity that emerges from physical and emotional experience

A Humanistic Approach to Adopting AI

From a humanistic perspective, the adoption of AI should be guided by three principles:

1. Putting people first: AI should free up time for work that adds greater human value, not replace people to cut costs.
2. Transparency: Employees should know when they are interacting with AI systems.
3. Responsible governance: establishing clear policies on what data can be processed using AI and who is responsible for the results.

The Role of the CIO in the Age of AI

Today, chief technology officers have a responsibility that goes beyond technical implementation. Choosing which technologies to adopt, how to train teams, and what limits to set are deeply ethical decisions, not just technical ones.

At Keptos, we embrace technology with discernment

For 30 years, we’ve been supporting companies in their technological evolution, and one thing has always remained constant: technology should serve people, not the other way around. If your organization is exploring how to integrate AI responsibly, we’d be happy to talk.